OUR PRO BONO PROGRAM
WHAT IS GROW YOUR GOOD?
At Focus Group, we're dedicated to making a positive change.
Our pro bono program is all about investing our time where it matters most – supporting businesses who are making a difference. Tap into the power of award-winning strategy, marketing and design to amplify your organisation’s impact without the limitations of budget.
Our program gives you access to innovative strategic and creative solutions to help amplify your organisation's voice and stand out in a competitive market.
Applications for this year are now closed, but don’t worry - it’s an annual initiative! We’ll be opening applications again next year, so keep an eye out for your chance to apply.
WHO WE ARE
Authentic
We stay true to ourselves and true to you.
PASSIONATE
Two of our agencies are proud BCorps, and the Group is a member of Pledge 1%.
SKILLED
Award-winning agencies with expert teams.
WHAT YOU NEED TO KNOW
Apply online
Receive a follow-up call
Receive decision email
Applications for 2025 close 17th March
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Grow Your Good is for organisations looking to make a positive impact on people and/or planet. You don’t necessarily need to be a not-for-profit, social enterprise or for-purpose organisation, but our assessment criteria will favour organisations who can clearly demonstrate the positive impact their business has on the world.
You can download more detailed assessment criteria here. -
Not much! Just the information below:
Contact details
Organisation size and ownership
Details on the organisation’s purpose/impact
An indication of any government or other external funding
Details of any pro bono support you’ve received before
An idea of the work you’d like Focus Group’s help with
You (or someone in your team) will also need to be available for a 30-minute phone call in the 2-3 weeks after you apply so we can discuss your application in a bit more detail.
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Our Grow Your Good pro bono campaign has now closed for this year, but don’t worry - it’s an annual initiative! Applications will open again next year, so keep an eye out for your chance to apply.
If you’re working on something exciting and would like to chat with us in the meantime, we’d love to hear from you. Feel free to reach out at hello@wearefocus.group.
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The application form should take no longer than 10 minutes if you have all the information to hand.
From there, you’ll hear back from us by the end of March to arrange a follow-up call.
We aim to finalise and notify all applicants of the outcome by April.
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You’ll receive an email to the contact email provided in your application.
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If we confirm we can take on your project, we will:
Send you our terms of business to outline how we work and what you can expect from us as a pro bono client
Schedule a kick-off meeting to meet the team, understand more about your project and align on outputs, so we can develop a clear brief to work from
Provide you with a project plan which outlines steps and timings
Ask you for feedback on your experience when the project comes to an end