Grow Your Good is for organisations looking to make a positive impact on people and/or planet. You don’t necessarily need to be a not-for-profit, social enterprise or for-purpose organisation, but our assessment criteria will favour organisations who can clearly demonstrate the positive impact their business has on the world.

You can download more detailed assessment criteria here.

Not much! Just the information below:

• Contact details

• Organisation size and ownership

• Details on the organisation’s purpose/impact

• An indication of any government or other external funding

• Details of any pro bono support you’ve received before

• An idea of the work you’d like Focus Group’s help with

You (or someone in your team) will also need to be available for a 30-minute phone call in the 2-3 weeks after you apply so we can discuss your application in a bit more detail.

Applications for this year’s Grow Your Good program close on 17th March. We’ll update this webpage if we’re able to extend the deadline.

When applications have closed, you can still fill out an Expressions of Interest for next year, and we’ll get in touch when the 2026 program is open!

The application form should take no longer than 10 minutes if you have all the information to hand.

From there, you’ll hear back from us by the end of March to arrange a follow-up call.

We aim to finalise and notify all applicants of the outcome by April.

You’ll receive an email to the contact email provided in your application.

If we confirm we can take on your project, we will:

• Send you our terms of business to outline how we work and what you can expect from us as a pro bono client

• Schedule a kick-off meeting to meet the team, understand more about your project and align on outputs, so we can develop a clear brief to work from

• Provide you with a project plan which outlines steps and timings

• Ask you for feedback on your experience when the project comes to an end