Impact
AT FOCUS GROUP
OUR IMPACT STRATEGY
GOOD RIPPLE
We’ve always believed that our work has the ability to create a far-reaching, positive impact. We’re proud to introduce our Good Ripple Impact Strategy, our commitment to leading by example, expanding expertise, empowering our people, and giving back with purpose. It’s how we do business, partner with clients, and shape a better future.
GOOD RIPPLE PILLARS
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We’re more attractive to clients than competitors if we have our own solid foundations across environmental, social and workplace initiatives. This creates talking points, nurtures common experiences and builds trust that we can deliver key outcomes.
Best practice policies
BCorp certification
CommsDeclare membership
Environmental action plan
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The value and differentiation we offer comes from our distinctive expertise and diversity of thought. We leverage a multitude of means to develop all employees’ experiences, to retain and grow our edge.
Agency-wide training
Lunch & Learn program
Individual training goals
Induction, onboarding & bootcamp program
Reconciliation Action Plan
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One of our key selling points for clients is the strength and length of our relationships. To generate and sustain these, our people need to be supported, engaged, motivated and to feel a sense of belonging.
Culture Club social program
Wellness activities
Personal development plans
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We understand our privileges, seek perspective from different experiences and give back in meaningful ways. If we can leverage these moments to inform work we’re doing for clients, or for ourselves, even better.
Volunteering program
Pledge 1% membership
Pro-bono framework
IMPACT REPORTS
Each year, we share an authentic overview of our impact—drawing on survey insights across our work, clients, people and sustainability. This includes our current B Corp score, carbon footprint and the actions we're taking.
